I’m a London-based Art Director with 15 years of experience shaping beauty and fashion brands—from global giants to disruptive startups. My work blends strategic thinking with a hands-on approach, creating bold concepts that don’t just look good—they resonate.
I bring ideas to life through photo and video shoots, assembling the right talent to produce work that stands out and delivers results. Whether it’s crafting a campaign, refining a brand’s visual identity, or experimenting with the latest creative tools (yes, I’m diving deep into AI), I love pushing boundaries.
When I’m not working, I’m making things, cooking up something new, and always—always—with music on.