Living Beauty
The Living Beauty campaign marks L’Occitane’s first initiative featuring a face: Mimi Thorrison. The goal was to find someone who embodies simplicity, a profound connection to nature, with a Provençal heritage. As Instagram grew in popularity, we decided to focus on this platform, giving a “social media” look to our visual assets, starting from the in-store experience, editorial design and digital materials.
360 Creative direction // Photo production // Print & digital graphic development
Harmonie Divine
Harmonie Immortelle is the most premium range at L’Occitane, the idea was to visualise the Jania Rubens, a rare red algae with the ability to eternally regenerate an elegant and luxurious approach.
360 Creative direction // Photo production // Print and digital graphic development
