For the first Out-of-Home campaign, the objective was to clarify the daily doser's skincare function, highlight the company's expertise in addressing various skin concerns and promote a minimalistic approach, with the aim of Increasing revenue and attracting more customers
The campaign included large-format advertisements at major London Underground stations, as well as carriage ads and videos in selected tube stations, gyms, offices, and beauty salons.
It was incredibly successful, resulting in a significant increase in revenue and enhanced brand awareness, particularly among Gen Z and Millennials.
It was incredibly successful, resulting in a significant increase in revenue and enhanced brand awareness, particularly among Gen Z and Millennials.
360 Creative direction // Photo production // Casting // Packaging design // Graphic development
Improving the quality of our primary packaging was an ongoing project I worked on, together with the launch of the new secondary packaging and a letterbox-friendly tertiary box for the skincare routine, this change was a great improvement on shipping costs while being more eco-friendly.
The new packaging was launched alongside the OOH campaign.
